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From Classroom to Campaign: My 6-Week Crash Course in PR
I still remember the moment during our first Zoom class when Professor Wallace told us, "This will be the closest experience to working in PR." At the time, I thought it was just a way to get us motivated, but six weeks later, I can say with complete confidence, she was right.

Rafael Pewee
Aug 8, 20253 min read


AI: A Double-Edged Sword for PR Pros and the Planet
In public relations, AI tools like ChatGPT and media monitoring platforms, have become indispensable for organizing workflows, generating...

Rafael Pewee
Jul 23, 20253 min read


PR Is Personal: Building Real Relationships, Not Just Campaigns
When asked about the definition of public relations two days ago, I described it as follows: “I think that in public relations, your goal...

Rafael Pewee
Jun 25, 20253 min read


Strategic Story Telling with Instagram
For this assigment I was tasked in a group of 4 others to create 3 Instagram posts utilizing the 3 act structure. Post 1 Caption:...

Rafael Pewee
Dec 5, 20244 min read


How Effective is Dove's Social Media Strategy? A Brief Audit
After conducting a social media audit on Dove's FaceBook & Instagram, I have concluded which areas need improvement. Starting with their...

Rafael Pewee
Sep 19, 20241 min read
FRAM Air Filter Campaign June 2024
Weller





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